Burger King cooking up a remodel
Blog: Everyday Business
August 1, 2012
Owners of East Wenatchee’s Burger King are having it their way — updating the restaurant with a snazzy exterior design, a more comfortable dining room and (take note, parents) an indoor playground.
Crews were at work Monday to strip away the outlet’s exterior facade and indoor decor (furniture, floors, windows, signs, walls) to return the building to its bare-bun beginnings. Now closed for construction, the kitchen and drive-through window will reopen around Aug. 15 and, if all goes according to plan, the entire restaurant will be serving up Whoppers by Labor Day weekend.
Yep, right now it looks demolished, admitted Steven King, project foreman for California-based Tricon Building Solutions, which has done a lot of BK remodels. “But it’s not as demolished as it looks,” he said. “The core is still there. All the electrical and plumbing are still there. The footprint is basically the same. But taking out the furniture and removing the exterior overhangs and skin — well, that made for a lot of debris.”
Installing an interior design package that includes furniture and fixtures is one major component of the remodel, said King. That package should be arriving onsite in the next week.
The local BK, at 610 Grant Road, belongs to RU Hungry, a California franchiser that owns a bunch of West Coast fast food restaurants. So far, no one for Tricon or RU Hungry has revealed how much the remodel costs, but online sources peg the new BK redesigns for other locations at about $200,000 to $300,000.
The big picture? Parent company Burger King Worldwide, Inc., is cooking up all kinds of changes and improvements at its 12,600 locations around the world (McDonald’s has 33,000), including remodels of many restaurants in the U.S. and Canada.
In the last few months, BK freshened up its menu with salads, wraps and smoothies, and the changes have apparently paid off. Company earnings rose 60 percent in the second-quarter of this year, mostly on worldwide sales (think China). But U.S. restaurants showed about a 4.4 percent jump in revenue which, apparently, is a big leap for fast-food joints.